A few years ago, this comparison would not have been possible to write because there was nothing to compare. Gurgaon's luxury residential market was defined by developer brands—DLF, Emaar, Ireo—not by global lifestyle or fashion houses with licensing agreements.
That has changed. Two projects have now arrived with credible brand partnerships that go beyond name association: Tonino Lamborghini Residences in Sector 71 on the SPR corridor, and Elie Saab Residences on Golf Course Extension Road. Both are targeting a buyer who wants something meaningfully different from a standard luxury apartment at this price point.
If you are shortlisting between them, the first thing to understand is that they are not really competing for the same buyer. The price overlap exists, the branded residences category puts them in the same conversation, but the design identity, location logic, and lifestyle fit are quite different. This comparison tries to lay that out clearly.
If you are new to the branded residences category and want to understand how it works before reading a comparison, our guide on why branded residences are growing in Gurgaon covers the fundamentals.
What Are Branded Residences?
A project with real brand involvement will show the brand's fingerprint in specific, verifiable ways—material selection, proportions, spatial philosophy. A project that is simply using a brand name as a marketing tool will not survive that level of scrutiny.
Both Tonino Lamborghini Residences and Elie Saab Residences represent licensing-backed projects, not pure name association. That said, the depth and nature of each brand's involvement in the respective projects is worth examining independently before you reach a purchase decision.
Project Overview: Side-by-Side
Before the detailed analysis, here is a working reference across the key parameters:
Tonino Lamborghini Residences | Elie Saab Residences | |
Location | Sector 71, SPR corridor | Golf Course Extension Road |
Brand Origin | Italian automotive / lifestyle | Lebanese haute couture fashion |
Design Vocabulary | Bold, structured, material-led | Soft, ornate, fashion-forward |
Starting Price (approx.) | ₹6.5 Cr (3 BHK) | ₹8–9 Cr (3 BHK, indicative) |
Configurations | 3 BHK & 4 BHK + Penthouses | 3 BHK, 4 BHK + Penthouses |
Apartment Sizes | ~2,800–4,800 sq ft (super area) | ~3,200–5,500 sq ft (super area) |
Primary Corridor | Southern Peripheral Road (SPR) | Golf Course Extension Road |
Metro Access | Planned extension (future) | Sector 55–56 Metro (closer) |
Nearest Business Hub | SPR office corridor, Cybercity ~25 min | Cybercity ~20 min, GCE offices |
Developer | To be verified with RERA | To be verified with RERA |
Status (mid-2025) | Under construction | Under construction / advanced stage |
Buyer Profile | Design-driven, SPR corridor conviction | Fashion aesthetic, GCE address |
Note: Prices are indicative and subject to change. Verify current BSP, PLC, and GST with the developer. Always cross-check configurations and area figures with the RERA-registered documents for each project.
Brand Identity & Design Philosophy: Lamborghini vs Elie Saab
This is not a superficial question. The brand's design identity is what you are actually buying when you pay the branded premium. If the identity does not resonate with how you want to live, the premium is wasted regardless of the financial logic.
Tonino Lamborghini — Structure, Weight, and Material Authority
Tonino Lamborghini, the son of Ferruccio Lamborghini, built a separate design and lifestyle brand after departing from the automotive company. The residential application of that identity draws from the same vocabulary as the broader brand: clean angular geometry, high-contrast material pairings, and a sensibility that feels more architectural than decorative. The design language feels more architectural than decorative, relying on proportion and material contrast rather than visual excess.
For a buyer who finds most Indian luxury residential design aesthetically overcooked—the excessive marble inlay, the chandelier-as-statement-piece approach—the Lamborghini design identity offers a coherent alternative.
Elie Saab — Couture Sensibility in a Residential Context
Elie Saab's brand is built on haute couture: intricate craftsmanship, rich materials, and a visual language that is consciously feminine and romantic. The residential translation of this is exactly what you would expect—softer material choices, more ornamental detailing, a warmer and more elaborate spatial aesthetic than the Lamborghini product.
The Elie Saab design vocabulary in residential projects globally has consistently featured bespoke joinery, custom light fixture design, and an overall sensibility closer to a high-end European apartment than a design-led minimalist project. For the right buyer, this is genuinely appealing. For someone who prefers architectural restraint, it can feel overwrought.
Neither design identity is objectively better. One reads like a fashion house's interpretation of a home; the other reads like an architect's interpretation of a design brand's residential identity. The question is which one fits the way you actually live.
Location Comparison: Sector 71 SPR vs Golf Course Extension Road
Location is where the two projects diverge most meaningfully for a practical buyer—not just in terms of address prestige, but in how each location actually functions on a daily basis.
Sector 71 & the Southern Peripheral Road
Sector 71 sits at the junction of SPR and Golf Course Extension Road's southern extension, with direct access to NH-48 via Kherki Daula. The neighbourhood has improved significantly since 2019—the office density along SPR has grown substantially, M3M Urbana and Airia Mall have added retail and F&B options, and the residential occupancy of adjacent sectors has stabilised.
The honest assessment of SPR: it is a working luxury corridor, not a prestige address in the way that Golf Course Road proper still is. If you compare comparable developments on SPR to comparable developments on Golf Course Road, you will typically find a 10–15% price differential in favour of Golf Course Road. That gap has been narrowing, but it has not closed.
What SPR does offer is better road infrastructure, lower traffic stress on a daily basis than Golf Course Extension Road's denser sections, and direct access to NH-48, which matters if you travel to Delhi or the airport frequently.
Golf Course Extension Road
Golf Course Extension Road carries the brand equity of Golf Course Road proper, even though it is a different and considerably longer arterial. The corridor is more established in the residential luxury segment—projects like Ireo Skyon and several DLF developments set a pricing and quality benchmark here that the market has been building on for fifteen years.
The section where Elie Saab Residences is positioned benefits from that address premium. The sector is more walkable, more socially established, and better connected to the metro—Sector 55–56 metro station is accessible, making this corridor meaningfully more viable for households that depend on metro connectivity for some members.
The trade-off is congestion. Golf Course Extension Road handles very high traffic volumes during peak hours, and the road itself—despite widening—has not scaled fast enough with development density along it.
Future Infrastructure: What's Coming and When
• SPR metro extension is in planning stages but remains a future commitment, not a near-term delivery. Do not price this into your current investment thesis.
• Golf Course Extension Road connectivity to the metro is better served in the near term through existing Sector 55–56 access.
• The NH-48 proximity of Sector 71 is an immediate, functioning advantage—particularly for buyers who travel to the airport or Manesar-Binola industrial belt regularly.
• Both corridors will benefit from the general Gurgaon infrastructure improvement programme, but specific timelines for flyovers and road widening projects should be verified with the Gurugram Municipal Corporation rather than taken from developer marketing.
Evaluating Sector 71 specifically for investment? Our detailed location guide covers pricing benchmarks, rental demand, connectivity, and what the data shows for capital appreciation on the SPR corridor.
→ Read the Sector 71 Gurgaon Investment Guide
Apartment Configurations & Liveability
Tonino Lamborghini Residences
The project offers 3 BHK apartments from approximately 2,800–3,200 sq ft of super area and 4 BHK units from approximately 4,000–4,800 sq ft. The layout philosophy prioritises a clear separation between formal and informal living zones—something that the better Gurgaon luxury projects do well and the mediocre ones ignore entirely.
The master suite configurations include branded dressing room finishes, and the kitchen design separates dry and wet preparation zones—a practical detail that matters more than most buyers realise until they actually cook in the apartment. Servant quarter sizes and utility space are adequate rather than generous.
Elie Saab Residences
Elie Saab Residences are positioned slightly larger as a product—3 BHK units from approximately 3,200 sq ft upwards and 4 BHK units reaching 5,000+ sq ft in the upper configurations. The layout language reflects the brand's couture sensibility: more elaborate circulation, more consideration given to entry sequences, and the transitional spaces between. The Elie Saab brand influence is most visible in the lobby, clubhouse, and common areas, where the design language feels more hospitality-led and decorative than a standard luxury project. The residential floors themselves are premium, but, per reports from buyers who have done site visits, not dramatically superior to comparable non-branded products at a lower price point once you are in the private apartment.
A Practical Liveability Note
For a family that entertains regularly and needs formal and informal spaces to function independently, both projects work. For a buyer prioritising raw apartment size per rupee spent, the Lamborghini product offers more for less in terms of total outlay. For a buyer who wants the experience to begin in the lobby and continue through every common space, the Elie Saab project is the stronger expression of that intent.
Amenities & Lifestyle Experience
At this price point, a long amenity list is table stakes. Both projects offer the expected range—swimming pool, gym, clubhouse, landscaped areas, children's play zone, and multi-level security.
Tonino Lamborghini Residences — What the Brand Adds
• Clubhouse interiors reflect the Lamborghini design language throughout, not just in signage—this is where the brand integration is most verifiable during a site visit
• EV charging infrastructure across parking bays—a practical addition that is more relevant now than it was three years ago
• Concierge service positioned as branded—grocery pre-stocking, car detailing partnerships, travel support
• Business lounge and screening room as standalone spaces, not combined into one multipurpose room
Elie Saab Residences — What the Brand Adds
• Common area design is the showpiece—lobby, corridors, and the clubhouse reflect Elie Saab's design sensibility clearly and consistently
• Spa and wellness positioning leans toward the hospitality model—spa treatment rooms rather than just gym equipment
• Concierge services positioned at a higher touch point, consistent with the broader lifestyle luxury brand the project is targeting
What to Verify Before Relying on Amenity Promises
The gap between what is promised and what is delivered at possession is where branded residence projects in India have sometimes disappointed. Before signing, ask specifically what the monthly maintenance charge covers, whether the concierge service is staffed or outsourced, and what the maintenance corpus is. These are not builder-brochure questions—they are the questions that determine whether the lifestyle promise holds five years after you move in.
Investment Potential & Long-Term Positioning
Both projects are genuinely premium products in a category that is still maturing in Gurgaon. The investment thesis for each is real but needs to be held honestly.
The Case for Tonino Lamborghini Residences
The entry price point is lower, which means the capital outlay is more manageable and the percentage appreciation required to realise a meaningful return is achievable within a reasonable horizon. The SPR corridor has strong underlying office demand, which supports rental fundamentals, and the NH-48 connectivity is a durable logistical advantage.
The risk: SPR has not yet achieved parity with Golf Course Extension Road on resale values, and branded residence resale on this corridor is an untested market. Capital appreciation is likely but the timeline is longer than some buyers expect.
The Case for Elie Saab Residences
Golf Course Extension Road has an established resale market and a buyer profile that is familiar with premium products. The Elie Saab brand has stronger global recognition in the segment of buyers likely to purchase this product—particularly NRI buyers from Dubai, London, or the US, where Elie Saab has meaningful fashion brand recall.
The risk: the higher entry price means you need more absolute appreciation to achieve the same percentage return. And if the resale buyer is not someone who specifically values the brand, you are competing with non-branded luxury at the same price point on the same road—which can make resale positioning more competitive.
Rental yield on branded residences in this segment runs at roughly 2.5–3.2% gross across both corridors. The category is better suited for long-term capital appreciation than short-term rental yield.
For pure capital preservation with some appreciation upside, Lamborghini's lower entry price makes the numbers easier. For maximum resale story and NRI buyer appeal, Elie Saab's address and brand recognition carry more weight.
Which Project Suits Which Buyer?
Choose Tonino Lamborghini Residences If:
• You are drawn to architectural restraint and design clarity over ornamental luxury
• Your daily life revolves around SPR, NH-48, or the southern Gurgaon office corridor
• You are buying at the 3 BHK level and want the most product for your capital outlay in the branded segment
• You have a 5+ year investment horizon and believe in the SPR corridor's appreciation trajectory
• You prefer a lower maintenance cost profile relative to the Elie Saab project's higher service positioning
Choose Elie Saab Residences If:
• The brand's fashion-luxury identity genuinely resonates with your personal aesthetic—this is important, because you will live with it
• Golf Course Extension Road is your preferred address for daily convenience, social infrastructure, or status
• Metro connectivity matters for your household and the Sector 55–56 access is a practical consideration
• You are buying for NRI gifting, secondary residence, or resale to an NRI buyer pool where the Elie Saab name carries recognition
• Your budget comfortably supports a higher entry price without stretching the total cost of ownership
Potential Risks & Buyer Considerations
No comparison is complete without an honest look at what could go wrong. Both projects are credible, but neither is without risk.
Construction and Delivery Risk
Both projects are under construction as of mid-2025. Delivery delays in Indian real estate—including the luxury segment—are common. The relevant check is the developer's track record on previous projects, which you can verify on the Haryana RERA portal. RERA registration numbers for both projects should be obtained and verified before signing.
Branded Residence Resale Depth
As discussed in our broader guide to the category, branded residences in Gurgaon have a thinner resale market than mainstream luxury. This is a structural feature of the category, not a flaw of either specific project. If you need liquidity within 2–3 years, neither of these is the right investment vehicle.
Maintenance Cost Trajectory
Premium common area design and hospitality-grade services cost money to run. Maintenance charges for branded residences in Gurgaon are typically higher than standard luxury projects, and they tend to increase over time. Get the projected maintenance figure in writing and stress-test your return assumptions with a realistic maintenance cost factored in.
Final Verdict
After spending time with both projects on the ground, speaking to buyers who have done serious due diligence on each, and looking at the location fundamentals honestly, here is where we land:
Tonino Lamborghini Residences is the stronger choice for a buyer who prioritises design integrity, long-term confidence in the SPR corridor, and wants the best product-to-price ratio in the branded segment at the 3–4 BHK level. The design vocabulary is coherent and genuinely differentiated from the standard Gurgaon luxury baseline. The location is functional and improving. The entry price makes the investment math more manageable.
Elie Saab Residences is the stronger choice for a buyer whose lifestyle is centred on Golf Course Extension Road, who finds the brand's aesthetic genuinely compelling, and who has the budget to absorb a higher entry price in exchange for a more established address and stronger NRI buyer appeal on resale.
If you are genuinely undecided, the most useful next step is a site visit to both—not a developer presentation, but a walk-through of what exists on the ground today—combined with an honest assessment of your own daily life and which location actually serves it better.
For a broader view of all branded projects currently available in Gurgaon, our full branded residences comparison guide covers the complete current landscape with the same analytical approach.
Need a side-by-side comparison of floor plans, pricing, payment plans, and construction status for both projects? We can help you compare the latest details across both developments in one place.
Buyers should independently verify pricing, RERA details, and construction timelines before making any financial commitment.